Eatfruit Privacy Policy

Who Eatfruit are. 

Our business is Eatfruit Ltd and our website address is: We provide office fruit, office milk, snacks and groceries to offices and businesses throughout the UK. 

This privacy notice describes how Eatfruit Ltd (“We”) collect and use the personal information of our customers and prospective customers in accordance with the General Data Protection Regulation (GDPR) and other relevant legislation.

We will protect the privacy and security of your personal information and will take all reasonable steps to keep your data safe.

By providing us with your personal information, you consent to the collection, sharing and use of any information you provide in accordance with this privacy policy.

The data controller is Eatfruit Ltd 71 – 75 Shelton Street, WC2H 9JQ

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). There are “special categories” of more sensitive personal data which require a higher level of protection.

We collect information every time you interact with us. The information we may collect from these interactions may include, but is not limited to : Your name, address, email address, telephone number, business name and details about your business, job title, payment information, login information and delivery information. Your internet protocol (IP) address, browser type and version details, time zone settings, browser plug-in types and version, your operating system and platform, the pages you visit, for how long and the actions you perform, page response times, your browser cookies, your shopping preferences and other areas of interest to you.

This includes:

Information you have given us by:

    • Filling in contact forms on our site ( or sites we control
    • Filling in forms with our partners
    • Contacting us by phone, email, web-chat, social channels in person or otherwise
    • Subscribing to our service
    • Placing orders on our site or site under our control 
    • Entering promotions or surveys
    • Responding to one of our direct mail campaigns or advertising campaigns.
    •  Placing an order with one of our partners.

Information we collect when you interact with our business, our site, a site under our control or place an order with one of our partners 

      • By filling in contact forms on our site ( or sites we control
      • By filling in forms or completion entires at shows, conferences or events
      • By contacting us via phone, email, on web chat  in person or otherwise
      • By subscribing to our service
      • By placing orders on our site
      • By entering competitions, promotions or surveys
      • By responding to one of our mailings
      • By filling in forms or making contact or participating with content via social channels
      • When you report a problem with our site or service.
      • By placing an order with one of our partners.
      • When visitors leave comments on our site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.
      • Cookies on your device.  If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day
      • Embedded content. Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Information we receive from other sources

        • If you consent to hear from Eatfruit or sites under our control.
        • If you consent to hear from us via third party forms, promotions or competitions.
        • We receive your information via our partners in order to provide our service to you on their behalf. Our partners will each have their own privacy policy.  

The law on data protection sets out a number of different reasons for which a company may legitimately collect and process your data, including:

  1. To fulfil a service: We use your information to execute contracts or services that you have entered into. This includes communications relating to your order, deliveries and payments via phone, email, web chat and SMS. In order to process and fulfil your orders and deliveries. We share your information with third party logistics, suppliers and service providers who may contact you on our behalf to deliver our service. This would typically include your name, business name, business address, phone number, e-mail address and delivery instructions. 
  2. When you consent: We may use your personal information and order history to tell you about relevant products, events, competitions and news. You can ask us to stop sending you marketing messages by contacting us at any time. If you change your mind you can update your choices at any time by logging into your account or contacting us. We may contact you via Phone, E-mail, Direct Mail and Social Channels 
  3. If we have legitimate interest: The GDPR defines legitimate interest as a reasonable business or commercial interest for processing your personal information.

What we use your information for and the legal basis which applies


    • To process your orders, deliveries and services requested from us
    • To process orders, deliveries and services on behalf of third parties and our partners.
    • To respond to your questions
    • To keep a record of your relationship with us and your information up to date
    • To let you know about changes to our service, orders or deliveries
    • To check if you’d like to keep your account open after a period of no orders.
    • To contact you to discuss your requirements and feedback on our service.
    • To promote our products and services to you and those of selected partners.

 Your Consent

    • To tell you about relevant new products and services you, or your business may be interested in or services from selected partners.
    • To administer competitions and promotions
    • To keep you informed about our products, pricing and promotions.
    • We may contact you by phone, email, social platforms or post.

Legitimate interest

    • To protect our website and our customers
    • To exclude you from online advertising and avoid unnecessary spend on marketing
    • To develop and improve our systems 
    • To send you requests for feedback
    • To build a picture of who are current customers are and what they like, to inform our business decisions
    • To measure and understand advertising effectiveness through research and analysis
    • To contact you if we notice unusual activity in your account
    • To contact you if you cancel all orders to understand your reasons for stopping ordering from Eatfruit.
    • To contact you periodically if you choose to keep your account open but without placing an order

Note that if you purchase a gift for your employees from Eatfruit we will need their personal details (for example name, address, e-mail and phone number) in order to process the order and delivery. By ordering with us you agree to the above on your employees behalf and must be authorised / have permission to do so.

We may share your data with trusted suppliers, third parties and partners for the legal bases defined above (service, legitimate interest and consent). 

We have a duty to pass on information to law enforcement agencies, if we become aware of people involved in fraud, non-payment or other criminal activity.

We may also be legally bound to share your data in the future if Eatfruit is subject to sale or asset transfer.

We share your information with third party logistics providers, suppliers and service providers who may contact you on our behalf to provide our service. This would typically include your name, business name, business address, phone number and e-mail address and access codes for your business if you provide this to us.

Who we share your data with, how we protect it and your rights.

We use an external services to fulfil our service.

The use of a third party email and data storage providers are necessary and legitimate for us to execute the service you sign up for with Eatfruit Ltd. 

Online advertisers and platforms to show you relevant information about our products. The processing is completed using pseudonymised (subjected to a technical process which replaces your data with codes, so it is unidentifiable to anyone without additional information) email addresses to protect your privacy. This transfer is a bulk process so neither Eatfruit, or the third party, has sight of any individual’s data.

Online advertisers and platforms to exclude current customers from seeing advertising (to save money). The processing is completed using pseudonymised (subjected to a technical process which replaces your data with codes, so it is unidentifiable to anyone without additional.

Selected business partners you consent to hear from (for example when we run joint competitions with companies). If you enter a joint competition and tick a box agreeing that our partner can send you promotional information directly, we will share your information via the legal basis of consent which will be gained each time you enter a competition.

The third party will have their own Privacy Policy

Where we keep your information

All information you provide to us is stored on third party servers. To maintain the highest level of security, we never store or have visibility of your card details.

From time to time, our website may contain links to third party websites. If you follow a link to any of these websites, please note that they will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How long we keep your information for

We will hold your personal information on our system for as long as is necessary for the processing of our contractual obligations with you or when you give consent for us to keep your account open.

We keep your account open for a period of 48 months after your last order or last delivery. During this time, we will continue communicating with you as outlined by this policy unless you actively close your account.

If your account is closed either as part of our retention or as a request under Article 17 of the General Data Protection Regulation your personal information will be held securely on a deactivated basis for the remainder of our legal obligations to meet government financial and audit regulations for a maximum of 7 years unless there is an extended legal basis to retain for longer.

Your rights and how to activate your rights

  • To ask us not to process your data for marketing purposes or ask us to erase all of the personal information we hold about you (Right to Erasure also known as the right to be forgotten) (Article 17 GDPR) 
    • Update your preferences by e-mailing us.
    • Email
    • Call 03330507718
    • Write to Eatfruit Ltd, 71-75 Shelton Street. WC2H 9JQ

The GDPR requires us to act upon the request within one month of receipt.

  • To request access to all of the information we hold about you (Article 15 GDPR)
    • Email
    • Write to Write to Eatfruit Ltd, 71-75 Shelton Street. WC2H 9JQ

The GDPR requires us to act upon the request within one month of receipt.

  • To ask us not to process your data for the purpose of our legitimate interest. We will action your request unless we believe the legitimate interest overrides your circumstances

This policy was last updated on 1st November 2021